ABOUT BRANDViVA!
Shelf-space is crowded, and consumers are often overwhelmed by the sheer volume of choice. Your packaging has 3 seconds to speak to your audience–promising them a unique and worthwhile experience. At BRANDViVA!, we listen, learn and use your goals & objectives as the foundation for creative breakthroughs. We deliver hardworking solutions that both speak and sell.
ABOUT BRENDA CORNETT
Brenda has been a professional designer since 1996. She obtained a Bachelor's degree in Psychology from Oregon State University in 1993 and a degree in Visual Communications from the Art Institute of Seattle in 1996. She began her career in Seattle, which included working for award-winning design firms Toolhouse Design Company and Koryn Rolstad Studios. Her Psychology degree has proven invaluable to the design process–allowing her to truly listen to her clients and work collaboratively with them to clarify their objectives. Her work has appeared in Logo Lounge 4, Logo Lounge Master Series, Seattle Print Arts Juried Competition, Portland Monthly Magazine’s ‘Portland’s Best’ issue, and received a gold award for best packaging at the UK Healthy Product Awards.
ABOUT THE PROCESS
Our process is tailored to reflect the particulars of your project: scope, timeline, objectives and budget. While the details will vary from project to project, below is an outline of what to expect when you work with BRANDViVA!
INITIAL CONSULTATION
We discuss project scope, objectives, budget and timeline. Based on the information gathered at this meeting, a detailed project proposal is submitted. The proposal outlines services, deliverables, fees, terms and conditions. Upon receipt of a signed proposal and down-payment, the project will begin.
KICK-OFF MEETING
We discuss history, position evaluations, customer profiles, vision and project objectives. This meeting typically takes 1-2 hours and is a crucial platform for the design phase. After this meeting, a Creative Brief is submitted. This brief outlines project objectives and creative concepts to explore. Upon receipt of a signed Creative Brief, the initial creative phase begins.
INITIAL CREATIVE
In this phase, we explore and develop concepts, then present the intial ideas to you at a work session. In this work session, we discuss each concept, determine the strongest concept and establish refinements to the chosen design direction.
REFINEMENT
We work to refine the concept based on your feedback, and present the refined idea to you at a work session. We discuss the refinements and establish any final adjustments that need to be made.
FINALIZATION
Once final adjustments have been made, we present the final product and outline the necessary steps for output. Depending on the nature of the project, this may entail working closely with a printing company or a web developer.
MECHANICAL ART | PRINT & WEB FACILITATION
We work closely with your vendor to prepare files that are print or web-ready. We follow the project through to completion, ensuring the best possible end-product. This may include viewing pre-press proofs, performing press checks or reviewing site structure prior to live upload.
