Podcasts are a thing. A lot of people listen to them. Like, a lot. A quarter of all Americans listen to podcasts, and that number is only rising. There are the obvious hits like S-Town or Serial, but there’s also a slew of other podcasts that have gained a ton of exposure through people like you and me sharing their expertise.

It takes a lot of work to create, disseminate, and optimize your video content strategy. But it’s not impossible. To get it done, think through these steps and apply them the best way you can.

If you’re a company producing content in order to express and clarify your brand (as well as to be useful to your customer), then how do you know how much content is too much content?

You hear about it all the time. Brand, brand, brand. But what exactly does it mean and why would you even want one? We break down the importance of branding in this blog post.