Incorporate Video into Your Marketing Plan
In a “post-text” world, video has the power to grab audiences’ attention and convey messaging quickly and consistently.
It’s Time to Embrace Video
With the exponential rise of popularity of social media platforms, streaming services, and digital-only events in recent years—along with external, world-shifting factors like the Coronavirus pandemic—it’s imperative to embrace video as part of your brand and marketing strategy.
Over the past year, especially, audiences have grown accustomed to pre-recorded webinars, online events, digital conferences, and live streams. Audiences seek out video resources. Video growth is evident. For example, as of January 2021, YouTube has over 2.3 billion active users (Statista) and 500 hours of video are uploaded every minute (Tubefilter).
People expect businesses and thought leaders to be creating relevant, engaging videos. So what are a few ways that you can take advantage of that expectation? How can you weave video into your marketing strategy?
About Us Videos
When it comes to kicking off your brand’s video strategy, the best place to start is with an About Us video. An About Us video essentially serves as your brand’s elevator pitch. It allows you to showcase your product, as well as your company values, culture, and ethos. About Us videos are an opportunity to win over like-minded consumers.
Example: Dollar Shave Club
Once you have an overarching About Us video, you can begin creating videos to highlight different product offerings or areas of expertise.
Example: Brand Viva Media Virtual Event Reel
Q&A and Interview Videos
This video format answers frequently-asked questions about your business or service offering—and allows you to sneak in selling points and showcase your organization’s personality. Show off your company’s abilities or interview an influencer or thought leader to provide your audience with a value-add.
Example: Bon Appetit Q&A Series
Example: GoPro Athletes Live Q&A - Spring 2021
[BONUS: This was a livestream!]
How-To Videos and Webinars
How-To videos answer a common viewer question, build brand credibility, and earn your audience’s trust. They can be sales-driven or simply educational.
Example: How to Build a Fire | REI
For longer-form content, consider recording an on-demand webinar. When you upload a webinar to your website, gate the content behind a contact form. That way, you can collect leads that are interested in the subject matter you’re offering—and target them with marketing messaging down the road.
About Us, Q&A, Interview, How-To, and Webinar videos are just a few of our recommended video formats that you can start leveraging in your brand and marketing strategy. You can also engage with prospective customers (or even potential employees) via Behind-the-Scenes videos, Case Studies, Testimonials, in-depth Company Culture videos, and more.
Have questions about how to get started? Connect with our team for a no-obligation conversation.
Producing original content and maintaining a digital marketing plan can be overwhelming and time-consuming. Brand Viva Media is an agency that creates custom content and marketing strategies for our clients. When you have the marketing plan you need, your brand gains exposure, customers engage more, and your business flourishes.
The Brand Viva team produces podcasts locally in Denver, Colorado, and remotely with our partners across the United States. We are here to get you up and running, streamline your podcast, and help grow your audience.