Why You Should Cross-Post Your Podcast to Youtube
Whether you already have a podcast or thinking of starting one, YouTube may be the untapped resource you need to increase exposure and expand your audience reach. According to Pew Research Center, a total of 73% of adults in the United States are active on YouTube.
Total YouTube Active Users - Age Demographics Breakdown:
18 - 29: 91%
30 - 49: 87%
50 - 64: 70%
While YouTube is currently the second most visited site worldwide, it continues to climb as a podcasting platform, offering more opportunities for creators, entrepreneurs, hobbyists, and thought leaders. If you’re hesitant or curious, consider these five benefits of converting your podcast into a video-sharing experience to gain more traction.
1. Deliver More Personalization
You have two options when publishing your podcast to YouTube:
1) Display an audio visualizer - Visual element that illustrates on-screen sound, demonstrated with animations, stock footage, or other images.
2) Produce an audiovisual recording - A video recording of your podcast, capturing footage of you, your guests, and your studio set up.
At Brand Viva, we highly recommend an audiovisual recording of your podcast for YouTube. When you capture your show’s production on camera, you allow listeners to see the personality behind the podcast. What facial expressions are you making? What does your body language say?
When listeners match human emotions with the content, they are more likely to relate or better understand what you have to say. When people feel connected to your content, it will increase the chances of retaining listeners while creating a positive listener experience. Ultimately, you will build trust and authority as you develop your follower-base.
2. Expand Your Audience Reach
With more than half of YouTube’s users visiting the site daily, you will likely attract new listeners. Due to YouTube’s high website traffic and ranking, its SEO (search engine optimization) consisting of video keywords, titles, and descriptions significantly contribute to Google search rankings—creating more opportunities for new listeners to find your podcast.
When YouTube hosts your podcast, you have the option to include captions per episode, providing more (inclusive) methods for your audience to access your content. Lastly, with your YouTube-hosted podcast, you will reach the audience who prefer to watch videos.
3. Boost Audience Engagement
Users can directly engage with the podcast by leaving a comment, sharing the episode, hitting the ‘Like’ button, or saving the content to a playlist. Also, it allows you to interact directly with your listeners, such as responding to comments or questions. Interacting with your listeners will enable you to build relationships with your audience. You may even discover new ideas for future episodes as listeners leave feedback!
4. Promote Additional Content
When your podcast is only audio, you miss out on opportunities to promote your show with video content. This video content can consist of your show’s memorable moments, quick tips, or other engaging aspects of the show. Typically, condensed video clips under 90 seconds acquire the most views and shares. Utilizing video as a promotional tool via social media can enhance your overall organic reach.
5. Bonus: Potentially Earn Extra Income
Not all podcasters are interested in generating cash. However, if this interests you, YouTube advertising is an ideal place to start. This method will not guarantee a major influx of revenue right away but offers the possibility to grow your earnings over time as you build your content library. You do not need to have a lengthy subscriber list or podcast sponsors to pursue this option on YouTube’s platform!
About Brand Viva
Producing original content and maintaining a digital marketing plan can be overwhelming and time-consuming. Brand Viva Media is a Denver-based marketing agency that creates custom content and marketing strategies for our clients. When you have the marketing plan you need, your brand gains exposure, customers engage more, and your business flourishes.